High-value Afghan food products displayed in Dubai

KABUL’s largest food and beverage trade show, in Dubai. 

Some 27 businesses displayed the finest fruits, saffron, nuts, spices, vegetables and juices at the trade show. Another 25 non-exhibiting businesses met prospective buyers and negotiated deals. 

Afghan businesses inked $104.8 million in signed and potential deals for high-value agriculture products, a 400 percent increase over last year’s $27 million revenue. 

The event provided Nawid Mohsini, the CEO of King Saffron, the opportunity to connect with overseas retail buyers, a statement from USAID said.

Mohsini was quoted as saying “Our goal is to move away from wholesale into the retail market. We are currently in negotiations with a buyer with the Carrefour retail chain...” 

This is the ninth consecutive year that the USAID is supporting the participation of Afghan traders at Gulfood. 

Now in its 24th year, the event comprised one million square feet of exhibition space for 5,000 exhibitors from the foodservices and hospitality industries. 

pr/mud