Hashmatullah and Gulbadin Join Etisalat Family as Official Brand Ambassadors

On 12 February 2025, Etisalat welcomed Hashmatullah Shahidi and Gulbadin Naib as its brand ambassadors for 2025. The official signing ceremony of this collaboration took place in UAE, where both ambassadors and Etisalat management gathered to celebrate this exciting partnership.

Sharing his thoughts on the collaboration, Matthew Willsher, Chairman of Etisalat Afghanistan said ‘As the official sponsor of Afghanistan Cricket Board for several years, Etisalat has always been keen to be part of the successful journey of Afghanistan cricket team who has made the nation proud and happy. Afghan cricketers are now among the bests in the world and we take pride in working alongside such talented athletes. Bringing Shahidi and Naib on board as our brand ambassadors reflects our ongoing commitment to the game and the Afghan community.’

Also present on the occasion, Mohamed Osman, Etisalat Afghanistan CEO, said ‘Shahidi and Naib`s passion and dedication align with Etisalat values. I think they are the perfect people to represent Etisalat and allow our customers to see the human side behind our products and services.’

During the signing ceremony, Abdullah Gaber, Etisalat Afghanistan CCO, briefed the ambassadors on Etisalat’s new revolutionary payment services that will be available through My Etisalat Afghanistan App very soon, highlighting how it simplifies and modernizes payments for Etisalat esteemed customers. He emphasized that mHawala offers a comprehensive range of mobile financial services, allowing users to seamlessly conduct financial transactions directly from their mobile phones and without the hassle of carrying cash.

Expressing his excitement, Shahidi said ‘I am honored to be part of the Etisalat family. We share the same mission of serving the people of Afghanistan and making a positive impact on lives across the country.’

Naib also emphasized Etisalat’s dedication to empowering the Afghan people and prioritizing them in every aspect of its business. He expressed that this commitment was the primary reason he decided to become part of the Etisalat family.

At Etisalat, we believe in the power of sports to inspire, unite, and connect people. With Shahidi and Naib as part of our journey, we look forward to further strengthening our connection with the people of Afghanistan and continue to serve them in the best possible way.

About Etisalat Afghanistan: –

Etisalat Afghanistan is part of Etisalat Telecommunications Group, headquartered in UAE, one of the largest telecommunications groups in the world. Etisalat Afghanistan launched its services in 2007 and has rapidly become the fastest-growing telecommunications service provider in the country with an active base of 7 million subscribers. The company aims to be at the forefront of its market based on quality, innovative services, and competitive pricing, with unsurpassed coverage in every province in the country. Since 2007, the company has invested more than US$ 400 million in Afghanistan and is the first telecom company to launch 3.75G services in the country.

For more information visit: www.etisalat.af or www.facbook.com/etisalatafg

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