When the price of one product goes up, manufacturing a substitute product is the best alternative for Brands to avert the competition and for customers to avoid money wastage, likewise, in today’s date as the price of Masks is drastically ramping up, given its rising demand in the market. Medically, it is inadequate to wear a mask solely for the purpose of avoiding the corona infection, because chances of high infection of the novel corona pandemic are more by hand touch than by breath if people think corona is mixed with the air and its infection can be avoided by wearing a mask, they are coherently wrong, because If so, the contagious virus can enter the nose through masks with the air inhaled. most of the people use the same mask many a time which will cause them several other infectious diseases, that could be thus difficult to combat.

Although COVID 19 is perceived as a detrimental deterrence for many business firms due to the dramatic fall in their customer size, yet a number of other brands have turned this challenge into a lucrative opportunity by capitalizing the market demanding highly for hygienic products (e.g. Mask), the necessity of buying the mask lies in the fact, that the magnitude in the sale of masks worldwide so far is dramatically sky-high. However, almost all brands in the market are into a price competition of Mask, nonetheless, taking the risk of manufacturing a substitute of a mask can be a bit challenging, but otherwise be profitable from an entrepreneur perspective, as brands that are hitting a stumbling block in the current roaring competitive market must think about the other side of the gem to both mitigate and win the competition.

According to a report published by the Economic Times, the novel coronavirus is transmitted through skin contact, transferring infected globules of mucus via the ears, eyes or nose, therefore only those masks should be used manufactured specifically for avoiding the novel coronavirus infection. However, many doctors claim that gloves merely are not a substitute for washing hands, because other necessary preventive measures should be paid attention to, yet, hand gloves could up to a great extent serve as a cost-effective substitute for the mask, and mainstreaming its use can help prevent spending a large amount of money.

Given the critical situation, wherein the price of masks is hitting inflation, we could rather purchase hand gloves, sanitizers, and soaps at a comparatively lesser price to both prevent money wastage and to ensure better safety against the corona contagion, on the other hand, Brands, to intercept stiff competition and gain a competitive edge should adopt flexible and adaptable policies and start manufacturing substitute products (e.g. hand gloves, sanitizers, and hygienic soaps)

View expressed in this article are of the author’s own and do not necessarily reflect Pajhwok’s editorial policy.