KABUL (Pajhwok): Etisalat Afghanistan has officially rebranded as e& Afghanistan, marking what the company describes as a strategic shift toward expanded digital services and technological innovation in the country.
The rebranding was announced at a ceremony held at the company’s headquarters in Kabul on Tuesday, attended by customers, business partners, government officials, media representatives and employees.
Speaking at the event, e& Afghanistan Chief Executive Officer Abdullah Al Jaziri said the change went beyond a new name and logo, reflecting a renewed commitment to delivering advanced digital solutions in Afghanistan.
“This is not merely a new visual identity,” he said. “It reflects our ambition to provide innovative digital services and empower Afghans to achieve more through technology and connectivity.”
The company said it has introduced several digital innovations in recent years, including enhanced digital services and the launch of e& money, a mobile financial platform designed to offer secure and convenient digital payment solutions.
Chief Commercial Officer Abdullah Kabir said the new brand identity demonstrated the company’s long-term commitment to investment and innovation in Afghanistan.
He added that e& Afghanistan would continue expanding advanced technology services and digital solutions across the country.
According to the company, the rebranding aligns with the broader transformation of the global e& Group, a technology and investment conglomerate headquartered in the United Arab Emirates (UAE).
The company said the move would strengthen its position in Afghanistan’s telecommunications sector and support ongoing digital transformation efforts in the country.
kk/sa
