KHOST CITY (Pajhwok): Media representatives have noted an increase in the number of local news organisations in southeastern Khost province.
They link the surge to the media’s financial self-reliance through commercials during breaks. Private advertisements are playing a key role in media development in the province.
After the withdrawal of foreign forces from Afghanistan in 2014, many media outlets collapsed as a result of dwindling aid flows. But ads help media organisations to generate funds for their survival.
Zahid Shah Angar, journalist and writer, confirmed the financial problem of media outlets had been resolved to a large extent. A tough competition is ongoing to attract commercials.
“Commercials are increasingly being released in Khost-based media organisations. People who want to promote their business or initiate new ventures place aids in the media,” he said.
Another private television in Khost, two FM radio stations, magazines and some newspaper recently jerked into action, showing the development of the media sector in the province.
Four local TV channels, 10 FM radio stations and 15 print media outlets are active in the province. Sakhi Sarwar Miakhel, journalist and writer, who run the Gharghasht TV channel, recently launched an FM radio station as well.
“Media has a strong impact on society. If such outlets work in a positive way, they can give the country the right direction. Many radio stations airing propaganda have confused the public,” he alleged.
Mohammad Rahim Sikandar, editor of the Sah magazine, said people bring them commercials for the promotion of their businesses. Up to 3,000 copies of the magazine are published weekly and the expenses are met through sale and aids.
“I always try to move forward in a in an innovative way. In line with public expectations, we gather content and try to promote the reading culture among the people,” he remarked.
Afghan media witnessed a boost from 2001 to 2014. During the period, international donors provided them a lot of funds. But after 2014, foreign funding declined and many media outlets were closed.
Rawan Noorzai, in charge of the Taron Weekly, said adds were the best source of income for media outlets asking the businessmen to promote the culture of commercials.
The Afghanistan Journalist Federation says over 70 media outlets have stopped working while many more have written to the Ministry of Information and Cultural Affairs about plans for closing their offices.
nh/mud
GET IN TOUCH
NEWSLETTER
SUGGEST A STORY
PAJHWOK MOBILE APP